DIGITAL MEDIA
Certificate
Because of the rapidly evolving nature of the mobile media industry, our certificate programs are designed to reflect ongoing changes in communication and technology while centering around tools you already have access to, i.e., the Smartphone.
The program is led by
Dr. Andrew J. Sikora
Polish-born, Dr. Sikora is an award-winning film and television producer. He specializes in digital media solutions and cross-platform production.
![IMG-20191014-WA0002_edited_edited.jpg](https://static.wixstatic.com/media/535eff_2f2a2dca4ae34fab96948a51615e453f~mv2.jpg/v1/fill/w_460,h_820,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG-20191014-WA0002_edited_edited.jpg)
PROGRAM OFFERINGS
Develop. Grow. Succeed.
![Storytelling_edited_edited.jpg](https://static.wixstatic.com/media/535eff_e430c8e182b2481fa0f8e2e9acf64364~mv2.jpg/v1/fill/w_490,h_276,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/535eff_e430c8e182b2481fa0f8e2e9acf64364~mv2.jpg)
DIGITAL STORYTELLING
Digital storytelling is a course designed to help students develop their ability to communicate effectively in a digital age. The course explores the use of various digital tools and techniques to craft compelling stories for a range of audiences. Students will learn the fundamentals of storytelling, including plot, character development, and narrative structure, and apply these concepts to various digital media formats, such as audio, video, and interactive storytelling.
Throughout the course, students will examine the role of digital media in shaping contemporary storytelling practices, and critically analyze the ethical and cultural implications of digital storytelling. They will also explore how to leverage digital tools and techniques to create effective, impactful stories that engage audiences across a range of platforms.
![360video star university_edited_edited.jpg](https://static.wixstatic.com/media/535eff_e2f49141a3f64dfd948409489c8985c9~mv2.jpg/v1/fill/w_223,h_125,al_c,lg_1,q_80,enc_avif,quality_auto/535eff_e2f49141a3f64dfd948409489c8985c9~mv2.jpg)
INTRO TO VR
Digital storytelling is a course designed to help students develop their ability to communicate effectively in a digital age. The course explores the use of various digital tools and techniques to craft compelling stories for a range of audiences. Students will learn the fundamentals of storytelling, including plot, character development, and narrative structure, and apply these concepts to various digital media formats, such as audio, video, and interactive storytelling.
Throughout the course, students will examine the role of digital media in shaping contemporary storytelling practices, and critically analyze the ethical and cultural implications of digital storytelling. They will also explore how to leverage digital tools and techniques to create effective, impactful stories that engage audiences across a range of platforms.
![in bound marketing_edited.jpg](https://static.wixstatic.com/media/535eff_091f4b694ff4419dbbd1dba24098eea6~mv2.jpg/v1/fill/w_490,h_490,al_c,lg_1,q_80,enc_avif,quality_auto/535eff_091f4b694ff4419dbbd1dba24098eea6~mv2.jpg)
INBOUND MARKETING
This course is designed to teach students the principles and practices of inbound marketing. Inbound marketing is a digital marketing strategy that focuses on attracting, engaging, and delighting customers through content marketing, social media, search engine optimization, and other tactics. Through this course, students will learn how to create and implement an inbound marketing plan that generates leads, converts prospects into customers, and builds brand awareness. The course will cover topics such as buyer personas, content creation, email marketing, lead nurturing, and analytics. Students will also gain hands-on experience in creating inbound marketing campaigns, using tools like HubSpot and Google Analytics.
![Digital social media](https://static.wixstatic.com/media/73c818d494564f33883b5a2ffa08fb46.jpg/v1/fill/w_490,h_275,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/73c818d494564f33883b5a2ffa08fb46.jpg)
DIGITAL MEDIA STRATEY
In today's digital age, social media has become an essential tool for businesses, organizations, and individuals to communicate with their audiences. This course focuses on teaching students how to develop effective social media strategies to achieve their goals. Students will learn how to analyze social media platforms, target audiences, create engaging content, and measure the success of their campaigns. Through case studies and practical assignments, students will explore best practices for various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. The course will also cover topics like influencer marketing, crisis management, and social media advertising. By the end of the course, students will have developed a comprehensive social media strategy that aligns with their organization's goals and objectives.
![Post Production Video Editing_edited_edited.jpg](https://static.wixstatic.com/media/535eff_878630bc9f314265b5fc3af66af9c691~mv2.jpg/v1/fill/w_490,h_276,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/535eff_878630bc9f314265b5fc3af66af9c691~mv2.jpg)
VIDEO PRODUCTION EQUIPMENT, TECHNOLOGY & TECHNIQUES
Teachers at Star University will go out of their way to engage their students and inspire them to enquire and learn. This class gives our students a chance to apply their unique skills and expand their horizons by learning something new.
Cameras’ Types and Operational Features
Types and Characteristics of Camera Lenses
Shooting Techniques and Composition
Audio and Sound Control
Lighting Techniques
Switching and Editing on-the-fly
Directing Single and Multi-camera Productions
Casting and Directing Talent
Editing Techniques and Principles
![Image by Sam McGhee](https://static.wixstatic.com/media/nsplsh_bb6f2184e1e7480885ae051e3adedc89~mv2.jpg/v1/fill/w_490,h_276,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_bb6f2184e1e7480885ae051e3adedc89~mv2.jpg)
STUDENT PROJECT
This course is designed to give students hands-on experience in producing and managing various types of media projects. Through collaborative teamwork and individual assignments, students will gain skills in project planning, media production, and editing. Students will have the opportunity to explore a wide range of media forms, such as podcasts, videos, and social media campaigns, while learning best practices for each platform. The course emphasizes the importance of communication and effective storytelling, and students will be challenged to create compelling content that engages audiences. By the end of the course, students will have developed a portfolio of media projects that showcase their skills and creativity.